Kaleb Ortega
Robinson
Graphic & Apparel Designer
From the first sketch to the finished product — apparel graphics, brand worlds and packaging built to be manufactured, not just admired.
& Art Director
Apparel Graphics
Prints, patterns and artwork built to survive sampling and production.
Brand Identity
Visual worlds — logotype, character systems, voice and guidelines.
Packaging Design
Structure and graphics for boxes, bags and reusable systems.
Product Design
From concept sketch to spec sheet, sampling and supplier sign-off.
- Sharklas®
- UNAM
- Politecnico di Torino
- UT Austin
- USC
Building a brand people can wear.
I'm Lead Designer & Art Director at Sharklas®, where I built the brand's entire visual world from zero — identity, characters, apparel, footwear and packaging. Every piece went through the same loop: sketch, vector build, sampling, supplier iteration and production sign-off. The flagship product sold over 1,000 units and holds a registered patent.
Selected work
A placeholder set is shown below — swap in your real projects and photography by editing the projects list in js/main.js.
Publications
Selected spreads from long-form publications produced at Politecnico di Torino and UNAM — layout, cartography, infographics and typography built to carry dense content clearly.
Architect by training, designer by practice.
I designed Sharklas®' flagship recycled-EVA slide from concept to manufacturing — over 1,000 units sold in 2025–2026, with a registered patent — then extended the line into swimwear, t-shirts, sweaters, a board game and an interchangeable collectible accessory system.
My academic side is architecture at UNAM, with an exchange in the Architecture Construction City master's programme at Politecnico di Torino, plus research collaborations with UT Austin and USC. That background is why my files stay precise and my layouts hold up under dense information.
What I do
- Apparel graphics & textile prints
- Brand identity & character systems
- Packaging structure & artwork
- Editorial layout & infographics
- Production-ready file prep
Tools
- Adobe Illustrator
- Adobe Photoshop
- Adobe InDesign
- Figma
- Rhino / AutoCAD
Sample list — edit #tools-list to match your real toolkit.
Let's make something real.
Open to Graphic & Apparel Designer roles. Send me a brief and I'll come back with concepts, artwork and a clear path to production.